Brand Palette

Brand Colors

We have seven colors in our brand palette, which are reflected in our logo.

Therefore color hierarchy, context of message, and media channel need to be considered when producing a piece of communication for This Is That Place.

The simplest way to design a piece of communication for our brand is to start from the top of the color map and work downwards.
Brand Colors Palette

Brand Color Values

updated brand colors with codes

Background Brand Colors

The darkest and lightest blues are reserved for background colors. Some exceptions may occur.
updated background colors 4/18
  • Colors for Headlines

    One Color:

    If a headline is in one color only, use BLUE or PINK.
    headline colors 1

    Two Colors:

    To use two colors, start with BLUE and/or PINK, then YELLOW, ORANGE, or GREEN.
    headline colors 2

    Three Colors:

    To use three or more colors, start with BLUE and/or PINK, then YELLOW, ORANGE and/or GREEN before having LIGHT BLUE or RED as an option.

    Note: the three-color method should only be used if there is no illustration.
    headline colors 3
  • Colors for Headline-only Layouts

    Here are some examples of acceptable and unacceptable design practices for pieces of communication that only consist of a headline (and potentially our logo).

    Pieces that depict a HEADLINE only MUST incorporate our Pink or Walmart Blue.

    Remember, Pink and Blue are our hero colors and they are to be used prominently to ensure brand recognition across all outgoing brand communication.

    Do

    color for headlines only 1

    BLUE or PINK is always acceptable in the headline.

    Colors for headline-only layouts 2

    BLUE and PINK are always acceptable in the headline.

    colors for headline -only layouts 3

    Three colors in headline without imagery is acceptable.

    colors for headline-only layouts 4

    PINK is involved in overall headline.

    Do not

    colors with headline only layouts NO 1

    Headline is the only visual in this layout, therefore it must incorporate BLUE and/ or PINK.

    colors for headline only layout NO 2

    Three colors in headline without PINK or BLUE is incorrect.

  • Colors for Layouts with Illustrations

    When illustration is used in layout (detailed in the next section), ensure the copy doesn’t overpower it.

    When selecting headline colors, keep in in mind the colors of the illustration. The two should complement each other.

    Select a color that is used in the illustration’s palette. This ensures both headline and illustration can live harmoniously within the layout.

    It’s best practice to use between 1-2 colors in the headline. If it’s a very detailed illustration, use one color.

    Do

    layouts w/ illustration 1

    LIGHT BLUE comes from the illustration.

    layouts w/ illustration 2

    BLUE comes from the illustration.

    layouts w/ illustration 3

    PINK comes from the illustration.

    layouts w/ illustration 4

    Two colors in the headline is permissible if the illustration is less detailed.

    Do not

    layouts w/ illustration 5

    This headline color is not appropriate as green is not in the illustration.

    layouts w/ illustrations 6

    Using several colors with an illustration only clutters the message.